8 Ingredients For A Solid Digital Marketing Mix

By: Kayla McDonald

This post was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet. 


Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below.

Key Areas of Digital Marketing


Brand Strategy 

Web Design

Content Marketing

Search Engine Optimization

Social Media Marketing

Online Reputation Management

Web Analytics

Digital Advertising



Checkout the glossary section below to learn more about the terms and how they impact your business.


Glossary: Key Areas of Digital Marketing


  • Brand Strategydeveloping a long term plan to help a brand reach specific goals. Examples include: Taking steps to  promote the unique personality of an individual, product or service.


  •  Web Design – Building websites, apps and mobile programs using a variety of today’s programming languages. Examples include: Html, CSS, Web Hosting services and more.


  • Content MarketingCreating a variety of written or audio/visual media to build brand awareness. Examples include: Blogs, email messages, meme graphics, infographics and videos. 


  • Search Engine Optimization (SEO)Using a variety of techniques to rank at the top of search engine results. Examples include: Related keyword searches, tagging photos, Local Listings, searching for topics in Bing, Google, Yahoo…


  • Social Media MarketingUsing social networks to communicate, generate website traffic, improve public brand perception etc. Examples include: Regular posting, monitoring and responding to comments on websites like Facebook.


  • Online Reputation Management (ORM) – is attempting to shape the public’s opinion of a business, individual product or service by influencing, monitoring and responding to online information about it. Examples: Online comments, reviews and testimonials from websites like Yelp, Google My Business and Ripoff Report.


  • Web Analytics – Using research tools on websites to gather data about online visitors. Examples: Gathering data through websites, the use of cookies or both. 

  • Digital Advertising – developing or using paid advertisements to display on the internet. Examples: Paying for visual ads that drive traffic to a website, webpage or application.



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